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Football fans, mark your calendars. Super Bowl LX—that's Super Bowl 60 for those still brushing up on their Roman numerals—kicks off on Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California. The big game airs on NBC and streams on Peacock, bringing America's biggest sporting event back to the Bay Area for the third time.
Why Roman Numerals? A Touch of Gridiron Grandeur
Ever wonder why we don't just call it Super Bowl 60? The NFL adopted Roman numerals starting with Super Bowl V in 1971 to avoid confusion. Since the championship game is played in the year following the regular season—the 2025 season wraps up with a 2026 game—the league wanted a numbering system that couldn't be mixed up with calendar years. Kansas City Chiefs founder Lamar Hunt championed the idea, believing Roman numerals would add gravitas and a sense of timeless tradition to the NFL's crown jewel. The only exception? Super Bowl 50 in 2016, when the league decided Super Bowl L looked too much like taking an L—football slang for a loss.
The Halftime Show: Bad Bunny Makes History
If you're tuning in for Bad Bunny's halftime performance, you're witnessing history. The Puerto Rican superstar becomes the first primarily Spanish-language artist to headline the Super Bowl halftime show. The Grammy winner, known for hits that have dominated global charts and earned him 17 Latin Grammy Awards, previously appeared as a guest during the 2020 halftime show with Shakira and Jennifer Lopez.
In a statement celebrating the announcement, Bad Bunny emphasized the cultural significance: "This is for my people, my culture, and our history." The NFL has also revealed that the halftime show will feature a first-of-its-kind multilingual signing program, incorporating Puerto Rican Sign Language led by deaf Puerto Rican performer Celimar Rivera Cosme.
Before Bad Bunny takes the stage, fans can expect powerhouse performances from Charlie Puth singing the national anthem, Brandi Carlile delivering America the Beautiful, and Coco Jones performing Lift Every Voice and Sing.
Kickoff is set for 6:30 PM ET on Sunday, February 8, 2026. The game is broadcast on NBC, with streaming available on Peacock, Telemundo, and NFL+. Levi's Stadium, home to the San Francisco 49ers, will host the championship for the second time—the first being Super Bowl 50 a decade earlier. The state-of-the-art venue, which features LEED Gold certification, can accommodate over 68,000 fans.
Commercials Worth Watching
While specific advertisers are still being announced, NBC has reportedly sold out its ad inventory, with 30-second spots commanding upwards of $7 million. Early confirmed brands include advertisers looking to make their mark during one of television's most-watched events, which regularly attracts over 100 million viewers.
Whether you're there for the football, the halftime show, or just the commercials, Super Bowl LX promises to be an unforgettable celebration of sports and culture. Game on.
