Zeros

Just Do It… and Then Sell It: Nike Exits the NFT Business Nike announced in late 2024 that it would shut down RTFKT , the virtual sneaker studio it acquired at the peak of the NFT boom in 2021 . Then, quietly — almost apologetically — the company completed the sale of RTFKT to an undisclosed buyer on December 17, 2025, with barely a whisper of detail . No buyer name. No sale price. Just a brief statement calling it, "a new chapter for the company and its community." Which raises an obvious question: what chapter are we actually in? If collectors had hoped for a triumphant handoff, they got a ghostly exit . RTFKT's own website still makes no mention of new ownership. RTFKT (pronounced artifact ) was a genuine darling of the digital asset collectibles world . At its peak, the studio collaborated with artists to release virtual sneakers that sold for thousands of dollars, issuing NFTs with blockchain-verifiable provenance . It gave Nike a foothold in Web3 cul...

A Door Finally Opens:  You Can Now Reach Me After a year of broadcasting into the void, Zeros acquires an address — and the platform behind it is worth knowing. For nearly three hundred and sixty-five consecutive days, this blog has operated as a one-way transmission. No comments . No reply button. No inbox. Posts on digital asset faucets, pop music feuds, and the strange economics of the online gig economy went out into the ether and disappeared, as far as any reader interaction was concerned . That changes today. You can now reach me at zesticain@atomicmail.io — and the platform I chose to host that address is, in itself, a story worth telling. ✦  The Platform: What Atomic Mail Actually Is Atomic Mail is a privacy-first encrypted email service built on the premise that your communications are yours alone — not a data point to be harvested, analyzed, or sold . The architecture is deliberately zero-access: end-to-end encryption means that even Atomic's own engin...