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Taylor Swift Drops Midnight Bombshell: The Life of a Showgirl Album Announcement August 12, 2025 – In a move that has sent shockwaves through the music industry and social media alike, Taylor Swift announced her highly anticipated 12th studio album, The Life of a Showgirl , at precisely 12:12 a.m. ET this morning. The timing couldn't be more perfect – landing on National Vinyl Record Day , a celebration that feels tailor-made for an artist who has consistently championed the artistry and craftsmanship of physical music releases. A countdown to 12:12 a.m. ET. appeared on Swift's website three hours before the news landed, building anticipation to fever pitch as fans worldwide held their breath for what many suspected would be a major announcement. The strategic timing demonstrates Swift's continued mastery of cultural moments and fan engagement, proving once again why she remains one of the most sophisticated artists in terms of release strategy. Mysteriou...