Zeros

There’s something about the algorithm when it decides you need to see a video—not once, not twice, but on a loop until it seeps into your day like humidity. That’s exactly how Kanye West—or Ye , depending on which era you’re indexing —has re-entered the room with his new video for Father . I didn’t go looking for it. It found me. Again. And again. And, strangely, I didn’t mind. Because it’s funny. Not laugh-out-loud punchline funny, but the kind of damp, off-color humor that clings to you. The video leans into a kind of exaggerated reverence that borders on parody , as if Ye is both inside the ritual and hovering above it, watching himself participate . There’s a looseness to it, a willingness to let moments stretch just a second too long (like a homily that forgets where it was going but keeps going anyway). It’s hard not to think back to Jesus Walks , that early declaration where Ye fused faith and hip-hop with urgency and clarity. That track marched . Father , by contras...