Jump! For My Love
After a three-year hiatus that left BLINKs worldwide counting down the days, BLACKPINK has returned with an absolute banger that's got everyone jumping – literally! Jump, released on July 11, 2025, marks the quartet's triumphant comeback, and boy, did they come back swinging.
The numbers don't lie – Jump blasted straight to No. 1 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts, proving that BLACKPINK's magnetic pull on fans worldwide hasn't dimmed one bit. With 109.9 million streams and 11,000 sales outside the U.S., the track became the largest streaming debut for a female song released in 2025. Talk about making an entrance!
True to BLACKPINK's reputation as live performance powerhouses, Jump made its world debut at Goyang Stadium in South Korea on July 5 during the kickoff of their DEADLINE World Tour. When the chorus chant JUMP! dropped, the audience exploded with energy, with over 78,000 fans across two sold-out nights creating a breathtaking sight of a sea of pink lights pulsing in sync with the song's high-energy beat.
Now, let's talk about that music video. While Jump delivers the infectious energy we've come to love from ROSÉ, LISA, JENNIE, and JISOO, the visual treatment is a bit of a mixed bag. The video sees the group's members infecting the streets of Seoul with a dance-like virus that causes their fans to thrash their heads to the song's beat, which sounds amazing in theory. However, the execution feels overwhelming at times.
The video's bustling energy, while matching the song's intensity, can feel chaotic. The crowd scenes, though meant to showcase the infectious nature of BLACKPINK's music, come across as almost threatening rather than celebratory. There's so much happening on screen that it's easy to lose focus of what should be the main attraction – our four queens absolutely slaying their choreography.
But here's where the video truly shines: those gorgeous neon-soaked scenes. When BLACKPINK steps into those electric, colorful moments, magic happens. The neon aesthetics perfectly complement the song's electronic dance beats and could honestly have carried the entire video. These scenes capture the futuristic, high-energy vibe that makes Jump so addictive, and frankly, we could have used more of them!
The song itself is pure BLACKPINK excellence – a high-octane anthem that showcases why this group has dominated the K-pop scene for years. After members spent time on successful solo ventures (JENNIE's "Ruby" album, LISA's "Alter Ego," ROSÉ's collaboration with Bruno Mars on "APT.," and JISOO's hit "Flow"), their chemistry as a group feels more electric than ever.
